How Do I Give a Good Video Testimonial? Part IV - Engaging your Audience
Here are our top tips for creating an engaging testimonial video
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So, you want to learn more about what a video testimonial is. You’ve come to the right place.
Video testimonials build credibility and convey value. They feature a real customer who is seen as an authentic, trustworthy, and relatable peer by the viewer.
The videos answer common questions to help a prospective customer decide if this solution is a right fit for them.
These videos also demonstrate a potential ROI for the viewer.
And, by the way, if you’re looking to possibly create a video testimonial for your company, they are a great marketing and sales tool. According to research by BigCommerce, testimonials can help generate 62% more revenue from every customer.
Not sure where to get started? This is one video of many in our series on video testimonials. Feel free to schedule a time with our team or shoot us an email to learn more.
Director of Production at rfrd where she produces custom customer videos, marketing content, vlogs, and best practice guides about video creation.