How do I get clients for video testimonials?

Today, we’re covering our most frequently asked question: “How do I get one of my clients to give me a video testimonial?”

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Featuring video testimonials from your best clients is critical to growing your business. According to BigCommerce, consumers who interact with testimonials are 58% more likely to buy.

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Here are our top three tips to get video testimonials:

1. Ask when value recognition is high

1. Your clients are most likely to give a testimonial when they’re happiest and realize the full value of your solution. We recommend asking them for testimonials just after making a purchase, after giving a high rating / review / NPS score, and after reaching key milestones using your solution.

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2. Ask for testimonials as part of an exchange in value

1. If a potential customer asks for a discount or you’re negotiating on price, require a testimonial as part of the exchange. This helps reaffirm the value they see in your solution while generating valuable content.

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3. Make it as easy as possible

1. Allow your customers to record themselves, give them examples for what great testimonials look like, and even upgrade their webcam as a “thank you” for their time. Not only will you get more and better testimonial videos, but you’ll capture a video with higher production value.

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By following these three steps, you’ll be able to collect video testimonials to generate more leads and convert customers faster.

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