Why Video is Better Than Text

At rfrd, we truly believe that video is the future of marketing and sales. As one of our core values being “we are scientists” we research the latest trends in the video space. We thought we would share three key statistics that demonstrate the need for video across sales, marketing, and customer success teams. Want to learn what all the fuss is about video? Well, keep reading. 

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1. We process information faster and respond better to video

Did you know that 90 percent of information transmitted to the brain is visual? Visuals are processed 60,000 times faster in the brain than text which makes it easier for humans to understand content in video formats. In addition, 40 percent of people will respond better to visual information over text. For a win-win situation, we recommend combining each video with a short two sentence blurb outlining what the viewer can expect from the content. 

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2. We are becoming reliant on video 

YouTube's found that  50% of Gen Zers and Millennials said they "couldn't live" without video in their daily lives.From Tik Tok to Youtube, video platforms are on the rise. Over 85 percent of the US internet audience watches videos online, making this a great way to reach your audience, no matter where they are. To capture the need for videos, we recommend collecting customer testimonials from your biggest fans!

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3. We remember more information from videos 

In addition, the increased click-through rate with video is around 96%, and videos are shared 1200% more times than links and text combined. If you are posting on social media and want to see your clicks and shares skyrocket, we recommend posting a video under two minutes to drive engagement across different channels. 

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Has the data convinced you that video is the key to successful marketing and sales campaigns? If you want help getting authentic customer videos to use as testimonials, check out rfrd. We aim to help businesses grow by generating qualified leads and expanding the targeted audience reach. Visit our website to learn more about our services and pricing.

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